CMYK Exhibition Animation

For this module we were challenged with creating a animation that can be used to promote our upcoming exhibition, CMYK Hay. The exhibition is based around our use of the college's new risoprinter, which can produce prints at a high speed, using overlapping colours. The prints come out almost like a screen print, mixed with the textures a photocopier would give.

The risoprinter comes equipped with four colours, which you can overlay to create more colours. The four basic colours are traditionally cyan, magenta, yellow and black (hence the term CMYK). Due to this, we were given a colour scheme of CMYK, with the addition of the colours you get when you overlap these. I have included a demonstration of the colour scheme in my brainstorms below.

The first thing that came to mind when I saw the logo that we had been given to work with was that it reminded me of a beam of light. With this in mind I decided to create some animation ideas around a beam of light. My first idea was to have a character in the style of a silhouette enter the frame with a telescope. Once he got to center screen, he would raise the telescope and the CMYK logo would appear from it. I really liked this idea and could see it working quite well, however I quickly realised that it did not have much relevance to the actual risoprinter.

My second idea, after the realisation that I needed to refer to the risoprinter itself, was to literally focus the animation around a risoprinter. I came up with a quick storyboard, in which a risoprinter is printing and shaking in an exaggerated manner as it does so. As it does this, a beam of light appears from the top of the printer (as it would if you were using a photocopier) and this then becomes the logo.

This was a much more solid idea and I believe it fitted the brief best.

My final idea, again with a focus on a beam of light, was to have a search light on the top of a building which then releases the logo into the sky. I created a row of buildings using the colours and textures we were provided, and overlapped the colours to get a interesting effect.

I really liked this idea, and upon receiving feedback realised it would be better if the buildings resembled the ones in the town of Hay, where our exhibition is being held.

I eventually decided upon the idea of the risoprinter. Here is the animation I produced:

I still need to animate further using my feedback. Some things I need to change is the amount the printer shakes; we felt it would be better if I exaggerated it even further. I also need to add another section to the animation following the logo, where some further information regarding the exhibition will be displayed.

EDIT - 4/01/19

Below is the final animation with all the changes I was suggested. I added the xtra information that was needed in order to advertise the event properly. I also added sound using the technique of Foley; this involved me walking around and making noises that I could use in my animation. I recorded and edited them, before adding them to my animation.